Understanding the difference between local and national SEO services can mean the difference between success and failure for your business. While both types of services can help improve your website’s ranking in search engine results pages (SERPs), they each have their own distinct benefits and drawbacks. Considering that 92.3% of smartphone owners use their phones to search online, according to Marketing Evolution, it’s easy to see why a strong SEO strategy is essential for businesses of all sizes. Keep reading to learn the difference between local and national SEO services.
What Is Local SEO?
Local SEO services are designed to help your business rank in local search results. Ranking for a local area can be especially beneficial for businesses with high-end products and services since customers usually search for businesses near them when they’re in need of a product or service. In addition, most local customers paying for high-end items want to research the businesses they’re considering before making a purchase, so being visible in local search results can give you a major advantage over your competition.
What Are Geo-Targeted Keywords?
Whether you’re using local or national SEO services, one of the most important aspects of your website’s success will be its use of geo-targeted keywords. Geo-targeted keywords are simply keywords that contain a location. They allow customers to easily find you when searching for a service you offer in the area.
What Is National SEO?
Unlike local SEO, national SEO services are designed to help your business rank in search results nationwide. National SEO can be especially beneficial for businesses that offer products or services that can be shipped anywhere in the country. It can also be a good option for businesses with multiple locations since it can help increase your website’s visibility no matter where your customers are searching from.
What Are National Keywords?
As with local keywords, the geo-targeted keywords you use on your website will be one of the most important factors in your national SEO success. National keywords are simply keywords that do not contain a location since you’re not serving one geographic area.
Local SEO vs National SEO: Which is Right for My Business?
There is no one-size-fits-all answer to this question because the right type of SEO services for your business will depend on a number of factors. Some businesses may find that a combination of local and national SEO services is the best way to achieve their desired results, while others may find that one type of service is sufficient. The best way to determine which type of service is right for your business is to consult with an experienced digital marketing company that can assess your individual needs and make recommendations based on your unique goals. Get in touch with us today to see how we can help your business grow.