Nearly 50% of all Google searches are local. In other words, potential patients are searching for your dental clinic online. With search engine optimization (SEO), you can appear online to get more patients!
Not sure how to use SEO in Minneapolis, MN to reach new patients? Read on to learn everything you need to know to develop your SEO strategy.
With these tips, you can gain new patients to grow your business with ease!
Update Your Website
When Google crawls and indexes your website content to help you rank for relevant searches, it also considers the user experience (UX) on your site. Investing in your website can boost your rankings and help you get more patients.
First, make sure your website is mobile-optimized (use Google’s Mobile-Friendly Test to check). Google will check the mobile version of your site first. If your site isn’t mobile-ready, your competitors are already ranking ahead of you online.
Improve the user experience by following Google’s Core Web Vitals, too.
If you plan on requesting SEO services this year, look for an agency that also offers web design and development services. Otherwise, make sure your site is fast, mobile-friendly, secure, and user-friendly. Give website visitors more than one way to contact your dental clinic as well.
Create Helpful Content
Blog content can help you demonstrate your experience and expertise as a dentist. You can generate brand trust to book more consultation appointments.
First, research your target audience to understand what questions they’re asking. Use online tools like Keyword Planner and Google Trends to build a keyword list. Look for phrases that contain four or more words (long-tail keywords).
Choose a target keyword before you start writing. Then, create blog content for your website that features EAT (your Expertise, Authority, and Trustworthiness).
Optimize Your Listing
For your local SEO strategy, claim and optimize your Google Business listing.
Make sure the information on your listing is identical to what’s on your website (including abbreviations).
Ask customers to post their reviews on your listing, too. Positive reviews can benefit your rankings and reputation.
Your content should include internal links (to send readers to other pages on your site) and external links (links to other websites). One of the most important components of link-building for SEO, however, is backlinks.
Backlinks appear on other websites before sending readers to your content. They’re one of Google’s top ranking factors. You can generate backlinks by guest blogging on other sites.
Hire an Agency
If you need help, request SEO services this year. An experienced agency can create blog content, optimize your Google Business listing, and more.
With help, you can boost your rankings to appear in front of more potential patients online.
Get More Patients With SEO in Minneapolis, MN Today
With dental SEO in Minneapolis, MN, you can rank higher on search engine result pages to reach new patients online. Use these simple tips to get started. Otherwise, invest in SEO services this year.
With help, you can rank up to get more patients than ever before!
Need help? We’re here for you!
Request a free SEO analysis today to get started.