SEARCH ENGINE OPTIMIZATION
MARKETING IS A NECESSARY PART OF OPERATING A BUSINESS, AND IN THE MODERN WORLD, THE MOST EFFECTIVE MARKETING IS PERFORMED THROUGH DIGITAL MEANS. OVER THE INTERNET IN PLACES LIKE SOCIAL MEDIA PLATFORMS, SEARCH ENGINES, AND VIDEO HOSTING SERVICES ARE PREMIER CHOICES FOR THOSE THAT WANT TO MARKET THEIR BUSINESS FOR THE 21ST CENTURY. SEARCH ENGINE OPTIMIZATION IS A GREAT WAY TO REACH BRAND NEW CUSTOMERS AND DOMINATE YOUR MARKETPLACE. THIS PROCESS CAN BE UTILIZED AND APPLIED TO ANY BUSINESS OF ANY SIZE AND EFFECTIVELY INCREASE THE TRAFFIC THAT THEIR WEBSITE RECEIVES. BUT HOW EXACTLY DOES THE PROCESS WORK? HOW CAN YOU TAKE ADVANTAGE OF THIS MODERN MARKETING MARVEL? CAN SEO BE APPLIED TO TAKE YOUR MINNEAPOLIS BUSINESS TO THE NEXT LEVEL? THAT’S WHERE AMP DIGITAL AGENCY COMES IN….
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WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?
Search engine optimization is the process of maximizing the number of visitors and traffic to a website by ensuring that the site is at the top of search engine results pages, also known as the SERPs. When a person types something into the search bar, also known as making a search query, search engines like Google scour the internet for the most relevant information around in regards to that search query. How search engines decide what the most relevant information in regards to the query differs from engine to engine, but the basic idea is mostly the same. Search engines decide if a website is relevant enough by inspecting a few features of the site in the search of important ranking factors. With so many of these ranking factors to focus on, it can be confusing to know exactly how to begin in regards to Minneapolis SEO. The following ranking factors have become of the utmost importance to the search engine optimization world in the past few years, and it’s a good idea to be informed on how they impact your website’s ability to become a major source of leads:
CUSTOM CONTENT: Search engines love to see written content on websites that can easily be read by humans. The text on your website must be thoughtfully crafted and designed with certain keywords in mind in order to make your website rank effectively in the search engines. Populating your website with content that your potential customers are actually interested in will put you way ahead of the game. Additionally, having a call to action within your content can be a great way to compel your customers to actually pick up the phone and call your business or to make a request via your website. Make your business memorable and shareable with high-quality, handwritten content from the SEO agency Minneapolis businesses trust.
DEMOGRAPHIC ANALYSIS & LOCAL SEO TARGETING: What kind of customers use your website, and where these customers are searching from is critical information to a search engine that’s deciding where to rank your website. It’s important to know what kind of headlines and content will empower a potential customer to act and decide to use your business. Through content and backlinks, you can let the search engine know that you’re targeting an audience from a particular state, city, or even neighborhood. Local SEO targeting works great for business that only serves a particular area or businesses that would like to target multiple areas alike. Knowing what kind of customers are searching for you is critical, and AMP is here to help you discover that information exactly. Our marketing experts are dedicated to discovering what kind of people are actually spending money after they make a search, and how we can use that information to your business’s advantage.
- PAGE SPEED: How fast your website loads on computers and mobile devices play a major role in where the search engine will place your website within the SERPs. If your website loads slower than your competitors, it will dramatically decrease your website’s rankings. Not to mention, having a website that loads slowly is a quick way to leave customers looking for a new business to work with.
LINK BUILDING: Perhaps the most powerful contemporary search engine ranking factors are the kinds and quantity of links that are pointing to your website. These links can be thought of as a vote of confidence for the search engines that your website is indeed relevant and responds to the search query that was made properly. Link building is a complicated process with many moving parts and can be difficult to understand. Just know that this process can skyrocket your keyword rankings and leave your competitors in the dust – killing two birds with one stone. AMP Digital Agency’s link-building strategies will leave your competitors not knowing what hit them.
REPUTATION MANAGEMENT: The kind of online relationship you have with your customers is another factor that will be taken into consideration by search engines that are deciding where to place your business. Regular, authentic communication with your customers is critical to improving your reputation. Reviews, comments, and back-and-forth communication do not only affect search engines either. Real customers use this kind of communication as a deciding factor on whether or not they’d like to work with your business or not. According to BrightLocal, 85% of consumers trust online reviews as much as personal recommendations. Make sure your potential customers are positively influenced by what others have to say about your business online.
Mobile Friendliness: An average U.S consumer will spend upwards of 87 hours a month browsing the internet on their smartphone. In fact, 60% of search queries are made using smartphones and other mobile devices. With this in mind, search engines have made the mobile-friendliness, or the website’s ability to be functionally displayed on a mobile device, of the utmost importance. When a website is awkward to use and unattractive on mobile devices, search engines will take this into consideration and negatively affect that site’s ranking because of this. Having a website that works smoothly throughout and performs on both mobile devices and desktop and laptop computers is critical to that website’s ranking within the SERPs.
Search engine optimization features a wide array of benefits that can be applied to companies in any industry. Search engines are the new phone books in the sense that people are looking for local businesses and services within them. Whether a person needs a lawyer, a plumber, or a shoe store near them, they’re turning to search engines time and time again as opposed to traditional means of finding these companies. Gone are the days of Yellow Pages and White Pages, and search engines like Google and Bing are their immediate replacement. Make sure your business is growing with age, and take it to the next level by discovering what kind of Minneapolis SEO can best benefit your business:
Any type of business that targets customers from their surrounding area can greatly benefit from local search engine optimization. General keywords are incredibly difficult to rank for — keywords like “plumber” or “restaurant’ are far too vague and would be nearly impossible to efficiently rank for. But more localized keywords like “plumber Minneapolis” or “Chinese restaurant Minneapolis” give businesses more opportunities to let search engines know they’d like to target customers from this location exactly. Targeting these local keywords will improve a relevant website’s search engine rankings, making it more visible to 100% real potential customers.
Some studies show that as many as 80% of local searchers follow up with a website visit or phone call to a business they’ve found using a search engine. Local Minneapolis SEO provides a great return on your investment and is affordable to businesses of any age or caliber. From start-ups to multi-million dollar franchise locations, local SEO can be a powerful weapon to add to just about any marketing arsenal. In fact, one of the most effective tools in Local SEO – Google My Business – is entirely free to use, providing an unmatched value for those that are looking to give their marketing strategy a little more “oomph”.
Market your business to the local masses with AMP Digital Agency’s cutting-edge Local SEO Minneapolis program. Our team has a deep understanding of local search and optimizing your business profile to meet the needs of any potential customer that may come across your business. Contact AMP Digital Agency to learn more about how local SEO can improve and grow your Minneapolis business today!
THE IMPORTANCE OF CONTENT CREATION
Among what Google takes into consideration when ranking your website is the written content or actual text (example: what you’re reading now!) that’s on a website. This is, quite literally, the voice that your business has on the internet. In order for content to be considered well-written in Google’s eyes, it has to be easily readable by a human, including proper grammar, spelling, and context. In addition to the readability of the content, it has to be relevant to the overall purpose of the business. It wouldn’t make much sense for a local pet store that only sells dogs to have content about cats, now would it? That’s the idea of relevant content. Each and every paragraph must be well written and thought out, and make sense of the space that it occupies on the website.
Businesses that consistently put out high-quality, engaging content will become a major source of information for any potential customers that may come across your site. This fact is taken into great consideration by search engines, and heavily affects the ranking that your website has. There’s a saying in the Digital Marketing world: Content is king, and that means king of everything. Search, social media, video hosting, streaming, and any other mean of digital media is dominated by content. In order to gain a following, you must put out content that’s interesting to your current customers, and compelling enough that they feel the need to share it with their family and friends on social media.
Distributing valuable content is one of the best ways to keep your leads engaged and interested in the ongoings of your business. Valuable, informative content will be rewarded with higher rankings while spammy, keyword-stuffed content is penalized and is dropped to a lower position within the SERPs. AMP Digital Marketing specialists will become familiar with your brand and industry before they handcraft compelling and click-worthy content for you and your potential customers to enjoy. Take your Minneapolis business to the next level with Minneapolis SEO and AMP Digital Agency. We’ll use proven digital marketing methodologies and strategies to grow your business in a quick and efficient manner.
NATIONAL & REGIONAL SEO
Large corporations or franchise chains that want to market their business to much larger areas of the country can take advantage of SEO at a regional, or even national level to spread the word of their business and gain more customers. Whether you’d like to spread the word about your business across a county, a state, or an entire country, SEO has got you covered. There’s no area too large to market your product or service using search engine optimization. This type of SEO can work great for websites that don’t market products or services to one particular city or area.
Increase the reach of your company’s marketing efforts using national and regional search engine optimization. AMP Digital’s experienced team knows what it takes to market businesses of any size and to any area of the world. When your business successfully ranks for the keywords that perform best for your business, we’ll know our job is done – no matter the difficulty and competition. Trust our team to take your business to the next level.
Frequently Asked Questions
What is SEO?
SEO stands for Search Engine Optimization, meaning the practice of increasing the quality and quantity of traffic to your website through organic search engine results. Most potential customers will only look at results on the first page of Google. So, by targeting specific keywords relevant to your industry, an SEO expert can get your website shown on page 1 of the search results for appropriate keyword phrases and bring more visitors to your website.
Why is SEO important?
Search brings buyers. SEO places your business on the list they’ll see. The majority of web traffic starts started with a simple search. As much as you might employ other digital marketing strategies, like social media, SEO will likely generate higher returns on investment long-term.
What is local SEO?
Local SEO is the process of increasing search visibility for businesses that serve their customers face-to-face. These types of companies can have physical locations, like a grocery store or dentist’s office, or service-area businesses that operate throughout a geographic area, like an electrician or house cleaning company.
How is SEO implemented on my website?
SEO utilizes strategies like on-page website optimization, guest blogs, and informational article syndication, profile and listing creation, analytics and web admins, link acquisition, and more.
How important are the keywords I use for SEO?
Very important! If you are not implementing keywords that your potential customers are searching for, your SEO strategy will fall flat. Intensive keyword research is the first step in any successful SEO strategy and produces a ranked list of the search terms used in your industry.
“AMP Digital Agency created a new, interactive website for my healthcare practice and optimized the practice’s internet presence. They did an excellent job at a reasonable cost. After dealing with two different marketing firms in the past, I must say that AMP Digital Agency far exceeded my expectations and produced a website that is exceptional. Already my practice has experienced growth from this project. I highly recommend AMP Digital Agency!”
Deborah Lynn, Ph.D.
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Marin Morales, Owner
EMD Commercial Cleaning
“AMP Digital Agency did a terrific job creating our new website. I’m very pleased with their service.”
“Adrian definitely proved his skills with the work he did for my firm. Within only a few short months, my law firm went from basically unknown to Google, to being the top search result for several different searches, which has directly resulted in new business for me. This was especially impressive given how many similar firms are in my area. Adrian’s services have been money well spent for my business.”
Anne K. Stoudt
AMP Digital Agency is backed by a team of highly skilled professionals with years of experience in the digital marketing industry. Our aim is to help entrepreneurs, businesses, and even corporations take their marketing to the next level.