About 30% of all mobile searches are related to location. Meanwhile, over 75% of consumers who search for something nearby on their phones visit a business within a day. Nearly 30% of these searches lead to a purchase. 

With local search engine optimization in Minnesota, you can reach local consumers to generate more leads and sales. Not sure how to rank higher for local searches?

Read on for the local SEO tips you need to boost your rankings today!

Research Your Customers

Before rushing to create blog posts or optimize online listings, take the time to gather research. Define who your customers are by creating distinct buyer personas. You can gather demographic and psychographic research to group customers, such as:

  • Location
  • Age
  • Gender
  • Marital status
  • Education
  • Career
  • Salary
  • Hobbies
  • Interests
  • Pain points
  • Buying behaviors
  • Online behaviors

Determine what terms customers use to find your product, service, or business online, too.

You can use Google Trends, Ahrefs, Answer the Public, or Keyword Planner to get started. Look for longer phrases that feature four or more words (long-tail keywords), which are more precise. 

Optimize Your Google Business Listing

Your Google Business listing can help consumers find your:

  • Business name
  • Business category
  • Location/directions
  • Website
  • Business hours
  • Products/services
  • Customer reviews
  • Photos/videos
  • Latest posts

Claim and optimize your Google Business listing here. Make sure the information you provide matches exactly what appears on your website.

Claim your listings on any other online directories and ensure the information is accurate there, too. 

Generate Reviews

Generating customer reviews can help you rank higher and generate brand trust. Brand trust can help you generate more leads and sales.

Ask customers to post their reviews on your Google Business listing. Feed those reviews to a testimonials page on your website as well. 

Create Location-Specific Content

Over 60% of mobile searchers say they’re more likely to contact a local business that has a mobile-friendly website. Google also uses mobile-first indexing to determine rankings.

To improve your local SEO ranking, first update your website. Make sure it’s fast, user-friendly, secure, and mobile-friendly. 

Use your research to target location-specific keywords through your blog content.

If you have more than one location, create location pages on your site, too. Embed a Google Map onto each page to help consumers find your local business. 

Analyze and Adjust

Once you start using these local SEO tips, analyze the results from your efforts. Determine which keywords or posts help you generate the most traffic.

You can save time and rank higher by requesting local SEO services this year. With help from an SEO agency, you can get ahead of competitors to reach new customers before other businesses get the chance. 

Reach Locals: Rank With Search Engine Optimization in Minnesota Today

Don’t miss the chance to boost your brand’s online visibility. Instead, use search engine optimization in Minnesota to boost your Google ranking. Improving your local SEO ranking will help you reach new customers, leading to website traffic, leads, and sales.

Remember, you don’t have to use local SEO alone. Working with an agency could make all the difference. 

Contact us today to learn more. 

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