There is a reason why many marketers today recommend utilizing search engine optimization (SEO). SEO is a great method to make your website easier to discover online. Additionally, its strategies can cut through the time and energy that you would spend on marketing to a broader audience. Instead, SEO strategies allow you to zero in on the right audience at the right time. This means that you’re communicating with people who are likely to convert into customers.

With that being said, SEO agencies spend a lot of time utilizing Google. Let’s look into some of the ways that SEO agencies work with Google to achieve the best possible results for businesses like yours.

1. Agencies Shape Your Website

Google relies upon an algorithm that is, in large part, a secret for the majority of us. SEO agencies have a better understanding of Google’s algorithm than most, so they’re able to utilize it more effectively. The algorithm is meant to give users the best possible answers to their questions. By shaping your website to work more effectively with Google’s algorithm, SEO agencies ensure that it’s working its absolute best in terms of optimization.

All too often, we spend time adjusting our settings in our Google accounts to no avail; in the past year alone, there were 2.5 billion visits to Google Account pages to adjust ad personalization preferences, according to Marketing Evolution. SEO agencies take the guesswork out of the process.

2. They Provide Content

It’s not enough to work on your website. SEO agencies also need to provide content to ensure that your website appears on the first page of search engine results. That content needs to be SEO-friendly, which means that it’s going to link in some way to the search results for your ideal customers. SEO agencies study Google searches to discover what content will be the best fit for the search engine.

3. SEO Agencies Run Tests

It can be difficult to know what types of content will work for optimization purposes without running tests first. SEO agencies make this process much simpler for you by conducting tests themselves, ensuring more accurate results.

If you’d like to optimize your site, we recommend working with an SEO agency. Contact us today to learn more about how we can help your company earn more business with specialized SEO services!

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