About 92.3% of all smartphone owners search online with their phones. Since just about everyone that has a smartphone uses it to search online, you want to ensure that your website is enhanced for mobile users. Otherwise, they may end up getting frustrated, leave your site, and never come back. As a result, digital marketing agencies will test your website to make sure the layout works on any device. Here are some of the ways they will do this.
Digital marketing agencies will verify that your website not only looks good but also functions properly. In addition, they will use devices to test these aspects of functionality to make sure they work effectively.
The site menu on your website most likely needs to be restructured to work properly for a mobile device. Digital marketing agencies will test the links to make sure that they work properly, look good, and are easy to use and understand. If you are using a hover effect, it can impact your site navigation. An example of this is when you have a link in the menu. When you hover over it, a sub-menu should show up. You can click once to reveal the menu and click a second time to follow the link. This can be a great visual for the people on your website.
Flash is another important consideration. When it comes to mobile devices, Flash does not display properly. You do not want to rely on Flash for your website design. Google cannot read it, and it is old technology. It will create a big hole in your website when viewing it from a mobile device. It would be best if you replaced all of the Flash items with something more modern.
All contact forms should be tested by digital marketing agencies. They are an essential part of your website. You always want to make sure that they work before you launch your website. You also want any mobile device to be able to detect phone numbers on your site and convert them to links.
Digital marketing agencies will also check any special features that you have on your website to make sure they are functioning. If your website is not responsive on mobile, you will lose customers. They are only going to wait a few seconds for the website and its features to load. If you want to compete with other businesses, you must make sure your website is compatible with mobile devices. So, reach out to us today!