Digital marketing includes leveraging the internet to market to people using computers and mobile devices. A digital marketing agency focuses on search engines, social media, applications, and websites. They ensure that businesses and potential customers are connected. When looking for a digital marketing agency, there are some frequently asked questions to consider.
What is Digital Marketing?
The action of advertising a business with new technology is digital marketing. These tools include social media, websites, videos, emails, photos, infographics, and more. These tools can be incredibly valuable because 49% of all product searches start with Amazon, and 36% start with Google. Currently, 84% of people search with Google 3 or more times a day. Digital marketers can help your business show up on the first page of the search results for your specific work line.
What Should I Expect From a Digital Marketing Agency?
A reputable digital marketing agency determines how to solve your business problems with leading digital marketing platforms. They also create your marketing strategy, including search engine optimization (SEO), and manage social media accounts. They analyze all digital marketing initiatives to determine the return on investment (ROI) to ensure it is worth it for your business.
What is SEO?
SEO or Search Engine Optimization is when you make your website work correctly, visible, and set up for proper search engine indexing. SEO happens when your content is heavy with keywords that relate to the terms users are entering in search engines. This is a complex practice, and it is essential that you hire a digital marketing agency to perform SEO tasks.
How Does My Business Benefit From a Digital Marketing Agency?
When you hire a digital marketing agency, your brand, service, or product gains exposure and positions them in front of potential customers or clients. Digital marketing goals should be tied to direct business results. By investing in a digital marketing campaign, you are creating opportunities to speak to your target audience to help solve problems.
How Do I Measure Digital Marketing ROI?
To measure the ROI for digital marketing, you must look at all the platforms, tools, and initiatives. One of the most trusted sources to measure digital marketing success is Google Analytics. It is universally trusted and provides a way to measure all your marketing tools. To measure marketing ROI, you must first understand your marketing goals and costs. Then you can use a math equation to extract the metrics from the cost to determine your ROI.
Are you interested in hiring a digital marketing agency to improve your website? Reach out to us today, and we’d be happy to answer any questions you have.