As many as 46% of all Google searches are local. With local search engine optimization (SEO), you can appear for relevant searches to generate traffic and leads. However, you’ll need to keep up with the latest trends to rank higher than your competitors. Here are five trends that can boost your local SEO in 2023.

With these tips, you can get ahead of competitors to reach more customers online.

Rank higher with these tips today!

1. Google Business Profile

Google is putting more emphasis on search intent, which can help you understand what the user expects to find during a search. For example, some consumers will search for directions to your store. They might look for online customer reviews or your phone number, too.

You can provide consumers with the information they’re looking for by claiming and optimizing your Google Business listing. Your profile will appear in the top right corner of relevant local searches.

Taking up prominent space on search engine result pages (SERPs) will help you generate more brand awareness.

2. User Experience/Core Web Vitals

Google Core Web Vitals are a series of ranking factors that can help you improve the user experience (UX) on your site.

Make sure your website is fast, user-friendly, secure, and mobile-optimized. Google will use the mobile version of your site to determine your rankings. If your site isn’t optimized, you won’t rank higher for local searches.

Consider working with an SEO agency to make these improvements.

3. Zero-Click

Google now displays search results at the top of SERPs. Consumers no longer have to visit a website to find the information they need.

Create rich content for your website to appear for more zero-click searches as a featured snippet.

4. Voice Search

Nearly 50% of consumers now use voice assistants like Google, Siri, and Alexa for general web searches. Meanwhile, about 75% of all voice search results rank in the top three for their queries. Almost 41% of all voice search answers come from a featured snippet.

Targeting voice searches can help you rank higher and appear for more searches.

You can appear for more voice searches by maintaining a relevant target keyword research list. Use online tools like Ahrefs, Google Trends, and Keyword Planner to build a list of search terms. Look for longer queries to determine the search engine user’s intent.

The typical voice search result is 29 words in length. Write a brief answer to the consumer’s question at the beginning of your blog post to appear for the voice search.

5. Video Content

Your video content can also appear as a featured snippet, allowing you to generate brand awareness and traffic before your competitors get the chance.

Start creating more video content before sharing it on YouTube. Include the target keyword in the title and description. Embed the video on your site and add a transcript to rank for relevant searches.

Apply These Trends for Effective Local SEO in 2023

Applying these SEO trends can improve your local SEO in 2023. With higher rankings, you can reach more customers online. Help your business grow with these tips today.

You don’t have to develop your local SEO strategy alone. We can help.

Contact us today to learn more.

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