About 46% of all Google searches are local. Meanwhile, 96% of all mobile search traffic is done using Google. With local search engine optimization (SEO), you can reach more customers in Minneapolis as they search for your products and services. Developing an effective local SEO strategy for your local business can take time, though. Here are five reasons small business owners are hiring SEO companies instead of choosing the DIY.

After reading this guide, you can make an informed choice with your business in mind. Discover the reasons to hire an SEO company today.

1. Reach Ideal Customers

An experienced SEO agency will take the time to learn as much as possible about your target audience. Then, they can create personalized content that appeals to your audience’s needs and interests. Creating personalized content will help you forge strong, emotional connections with your customers. 

Meanwhile, you can focus on consumers who already want and need your products or services. With local SEO, your website will appear as they search for information about your offerings.

You can leverage that buyer’s mindset to generate a lead or sale more effectively than you would through cold calling or other outbound marketing strategies. 

2. Leverage SEO Trends

Google introduces as many as 600 changes to its search engine algorithm every year. If you’re not up-to-date with these algorithm changes, you might remain unaware of the latest SEO trends. Neglecting these trends could cause your search engine rankings to drop.

Another local business might appear ahead of yours online during a search, impacting your ability to generate a lead or sale.

With help from an experienced local SEO company, your small business will never fall behind again.

3. Generate Foot and Web Traffic

Improving your local SEO rankings with help from an expert can help you generate foot and website traffic.

For example, you can optimize your Google Business listing to direct consumers to your brick-and-mortar shop. Your blog content and web pages can direct consumers to your site, too.

Generating more traffic can help you generate more sales. 

4. Focus on Your Business

Developing and maintaining an effective small business SEO strategy takes time. For example, you’ll need to gather research, improve your site, create content, and analyze the data.

That’s time you can spend on building your business or helping customers instead. With help from an SEO company, you can boost your rankings without neglecting your business. 

5. Boost Your ROI

Working with an experienced SEO company can help you improve SEO rankings, allowing you to generate:

  • Brand awareness and recognition
  • Brand trust and loyalty
  • Credibility
  • Website traffic
  • Leads and online sales

Your ROI will improve as a result. You can grow your business using an effective digital marketing strategy without blowing through your budget.

Rank Up: Hire a Local SEO Company in Minneapolis Today

Don’t miss this chance to grow your small business this year. Instead, consider working with a local SEO company in Minneapolis. With their help, you can reach local consumers to generate more leads and sales. 

Improve your SEO rankings with help from an agency today.

Ready to get started? Contact us to learn more. 

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